Fitzroy is based in Bloomsbury, London, WC1B, and the property falls within the London Borough of Camden.

An impressive Grade II* listed landmark overlooking Russell Square, Fitzroy combines grand late-19th-century architecture with contemporary luxury interiors, offering an exceptional variety of backdrops for your shoot. Designed by Charles Fitzroy Doll and completed in 1898, the hotel is instantly recognisable for its ornate terracotta façade, while inside, original architectural features sit alongside sophisticated modern design.

The location offers multiple distinctive shoot environments within one property. The restored heritage ballroom is a particular highlight, featuring a soaring 7-metre-high ceiling, original architectural detailing, a full wall of windows and mezzanine gallery. Palm Court provides another large-scale setting, while a collection of additional meeting and event rooms offers smaller spaces with natural daylight and a classic design aesthetic.

Elsewhere, Fitz’s Russell Square provides a variety of hospitality backdrops, including a atmospheric cocktail bar. Original features remain throughout selected spaces, including an 18th-century stained-glass window in Fitz’s Parlour, while the contrast between heritage architecture and bolder contemporary styling gives productions several different looks without leaving the hotel.

Located directly on Russell Square, the hotel is particularly well suited to productions looking for grand London architecture, period detailing, contemporary luxury and multiple hospitality environments within a single central London location.