Located in the heart of Primrose Hill on Regent’s Park Road, Roots is a design-led neighbourhood café with a warm, welcoming spirit. By day, it serves as a calm and beautifully curated coffee shop — but behind the scenes, it offers a versatile event space perfect for intimate gatherings and creative activations.

Downstairs, Roots features a private lower-level space ideal for, events, shoots, workshops, pop ups and much more.

With a modern yet earthy interior, a flexible layout, and a loyal local following, Roots is a go-to destination for brands looking to host thoughtful, community-focused experiences.

Roots can be hired independently or alongside its sister venue, Soul, just a stone’s throw away — offering an ideal setup for multi-space activations or full brand takeovers in one of London’s most iconic neighbourhoods.